Mortgage Rates App launched!

March 4, 2011 Comments Off

We’re pleased to announce that our Mortgage Rates App just launched on the AppStore! The app is already the leading mortgage rates app on the AppStore, and climbing quickly in the Finance ratings. If you’re in the market for a mortgage or looking to refinance, check it out!

The effect of star rating on App Store downloads and how to improve yours.

September 21, 2010 Comments Off

Star ratings in the App Store is a huge differentiator when it comes to the number of downloads. When we released our Car Payment Calculator, we were getting 200ish downloads a day, until I made the downright idiotic mistake of causing 20% of apps to crash instantly on startup (I didn’t check for iOS 4 [...]

iAd Fill Rates & eCPM

September 1, 2010 View Comments

Apple’s iAds have been getting a ton of developer interest lately, partly because of early adopters reporting making $150 eCPM ( Join the Friends of Left Coast mailing list. * indicates required Email Address * Email Format html text mobile Close var fnames = new Array();var ftypes = new Array();fnames[0]=’EMAIL’;ftypes[0]=’email’;fnames[1]=’FNAME’;ftypes[1]=’text’;fnames[2]=’LNAME’;ftypes[2]=’text’;var err_style = ”; try{ err_style [...]

The Impact of Free vs Paid on the App Store

August 30, 2010 Comments Off

One of the things that intrigued me when Gabor and I were doing ReMail was the impact on the number of downloads one would get for a paid vs a free iPhone app on the App Store. Back then it was hard to isolate the impact of being TechCrunched, the exposure of being a YC [...]